This post contains affiliate links which means if you click on a link and choose to make a purchase I may receive a commission at no additional cost to you. See our disclaimer for more information.

Connecting Google Analytics to your website is essential in order to find out important information like how many people are coming to your website and where they are coming from. In this tutorial I will walk you through how to add Google Analytics to your WordPress website in 3 easy steps using Google Analytics for WordPress plugin by MonsterInsights.

Make sure you Pin it and SAVE this post for later if you don’t have time now.

Add google analytics to wordpress

This post is a part of a series of posts on How to Start a Blog that I have created to help simplify the process of setting up your WordPress site.

Make sure you download my How To Start a Blog checklist which includes 100+ necessary steps you should take when starting a blog.

If you haven’t started a blog yet then check out my tutorial on how to start a blog with Siteground. I definitely recommend SiteGround for hosting.

Grab the How To Start A Blog Checklist with 100+ steps to start a blog.

Step 1: Set up your Google Analytics account for your website

Go to Google Analytics and create an account. Click on Analytics from the main menu and then click sign up.

Screen shot on how to add google analytics to wordpress image 1

Click Sign up and follow the steps to get your tracking code.

Screen shot on how to add google analytics to wordpress image 2

When you create an account in Google Analytics you will get a tracking ID that will then be added to your website to track your website visitors.

Screen shot on how to add google analytics to wordpress image 3

Complete the following items and click on Get Tracking ID.

  • Account Name: (you can have more than one website on an account)
  • Website Name
  • Website URL
  • Industry Category
  • Time Zone
  • Data Sharing Settings

You will need to accept Google Analytics Terms of Service and then you will be taken to the Google Analytics Dashboard where you can find your tracking ID.

Screen shot on how to add google analytics to wordpress image 4

Step 2: Easily connect Google Analytics to your website using a plugin.

Don’t want to mess with code? No problem! Login into WordPress and install the plugin Google Analytics for WordPress by MonsterInsights to easily connect your website to Google Analytics.

Screen shot on how to add google analytics to wordpress image 5

After you activate the plugin you can find the settings in the left hand menu in the WordPress dashboard labelled Insights.

In the general tab click on Authenticate with your Google account.

Screen shot on how to add google analytics to wordpress image 5

You will need to allow MonsterInsights to access your website data.

Screen shot on how to add google analytics to wordpress image 6

The plugin will prompt you to pick a profile. If you just created your google analytics account then you will only have one profile visible.

Screen shot on how to add google analytics to wordpress image 7

Once completed you will see your tracking code visible within MonsterInsights settings and you will have officially added Google Analytics to your WordPress website. Congratulations!! See that was easy!

Screen shot on how to add google analytics to wordpress image 8

Related: 

Step 3: Enable Demographics and Interest Reports to learn important metrics about your audience

Last step, go into your Google Analytics dashboard and enable the demographics and interest reports. Select property settings from the menu.

Screen shot on how to add google analytics to wordpress image 8

Scroll down to Advertising Features and click to enable demographics and interest reports and then Click Save at the bottom.

Screen shot on how to add google analytics to wordpress image 9

Demographics and Interest reports give you information like age, gender and various interest categories related to your audience.

Next, in the left hand menu select Audience > Demographics > Overview. This is where you will find your demographics reports. In order to use this feature you need to enable the advertising feature. Select enable and then your demographics and interest reports will be all set up. Note: It can take up to 24 hours before you start seeing data.

Screen shot on how to add google analytics to wordpress image 10

Now rest easy knowing that Google Analytics is set up and ready to start tracking data for your website.

Don’t forget to download the How to Start A Blog checklist with 100+ steps you should take to get your blog ready to launch.

Sharing is caring! Pin and SAVE this post for later!

Desktop with black overlay and text How to add google analytics to wordpress in 3 easy steps

Check out the other tutorials in my series on How to Start A Blog.

  1. Pick a topic for your blog
  2. Choose the best domain name for your blog
  3. Set up hosting and install WordPress
  4. Set up WordPress general settings: site title, tagline and permalink
  5. Choose and install a theme for your blog
  6. Install the 6 essential plugins for your blog

Let me know in the comments below what questions you have about using Google Analytics with your blog.