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Have you heard from all these other bloggers about how Pinterest has dramatically increased their traffic? You know you need to be on Pinterest but you either don’t have the time or just don’t know where to start. Well today I want to show you how I use Tailwind to speed up and schedule Pinterest quickly and why you should too.
Make sure you Pin it and SAVE this post for later if you don’t have time now.
First off, Tailwind is an approved tool by Pinterest that allows you to schedule out your pins ahead of time so you don’t have to constantly be on the platform.
Although Pinterest is important you generally want to spend more of your time on creating content that will make you money versus spending time on tasks like scheduling out your social media.
Today, I want to tell you about 7 specific features that Tailwind has that can significantly reduce the amount of time you spend scheduling Pinterest.
Before we go any further are you unsure if a Pinterest scheduler is right for you?
That’s ok. There is mixed opinion about manual pinning versus scheduling pins and whether you get better results. Honestly for me it all comes down to time. Manual pinning requires more time and energy which I just don’t have. If you think you want to try your hand at manual pinning then Pinteresting Strategies is a good read. Carly from Mommy On Purpose is all about manual pinning. This is a great read for anyone who wants to learn more about the Pinterest platform and how it works.
7 Powerful Tailwind Features to schedule Pinterest quickly and efficiently
1. Set up Tailwind’s SMART schedule to make sure your pins go out at optimal times.
With Tailwind’s SMART schedule you will choose specific times throughout the day you want your pins to go out and it will reoccur on a weekly basis. When you go to schedule a pin you can either choose a specific time or send it to your queue where it will be added to the next available time slot.
When you create your schedule initially Tailwind will suggest some “smart” times based on when people interact with your content. The more you work with tailwind and come back to your schedule they will suggest additional smart times as they get more data related to your account and when people are interacting with your pins.
2. Use Board lists and interval scheduling to quickly schedule your own content first
Board lists are a great feature when it comes to scheduling your own content. Think about your blog and the different categories you blog about. When you go to schedule a new pin you want a quick way to schedule it to all relevant personal and group boards.
Use Tailwind’s board lists to create a board list for each category of your blog. You can get creative with this and how it will best fit your content. I created a board list for each category that included my boards and group boards. Next, I have a dedicated board list for just group boards.
When you go to schedule one of your pins you will choose the board list you want. Tailwind allows you to select interval scheduling and you can choose the time interval for how far apart you want that particular pin to be scheduled to the various boards on the board list. That way the pin will not get scheduled to the different boards all at once.
Special note: The order you list the boards is the order in which the pin will be scheduled. Do you want to schedule to all personal boards or to group boards first? Maybe intermix them? The choice is yours, but Tailwind has a great feature that gives you insight on the performance of each of your boards, which brings me to the next awesome tailwind feature board insights and pin inspector.
3. Use Tailwinds Board Insights to know what to schedule
Tailwind has an analytics feature called board insights that gives you data about when the last time a board was pinned to, the engagement score and vitality score. I will quickly break down what each of these terms mean.
Virality score: This number is determined by the total number of repins divided by the total number of pins on that board. How viral our your pins? The higher the number the bigger ratio of shares you have to pins.
Engagement score: This value takes the virality score (repins / pins) and then divides it by the number of followers you have. How engaged is your audience with your content? The higher the value the more engagement you are getting with your content from your followers.
What does this mean for you?
When setting up your board lists you can choose the order in which you list the boards. You can choose to list your boards in order of increasing virality/engagement or intermix them. Which is better? That is up to you and your Pinterest account.
Kate Ahl from Simple Pin Media has a great podcast episode about Pinterest strategy vs tactics. When we consider the strategy of it you want to regularly pin your content to your personal boards and group boards to get your content seen by more people. Board list is a tool that allows you to easily pin your content quickly to your personal and group boards.
Deciding on what order you want to list your boards based on virality/engagement is a tactic, which you have to try out and test to determine which works the best for your account. In my case I schedule it to my personal boards first and then to my group boards, but you may find that a different tactic works better for you.
Posting regularly to each board is important to keep it active
Finally, board insights gives you information about how long ago a pin was saved to a board. In the pin column click on last seven days to show in ascending order with the lowest number shown first. Make a note of the boards that have not been pinned to in the last week. This way when you go to schedule other people’s content you will make sure you find pins for these boards to keep all of your boards active.
4. Schedule your content using Pin Inspector
Pin inspector is another analytics feature that gives you insight about the pins from your website. Pin inspector gives you information about how many repins you have for a particular pin. One tactic for scheduling your pins is to schedule your most popular content (content that is already doing well with high repins) and reschedule it to your group boards. Click on reschedule and select the board list you created for your group boards and use interval scheduling to space it out.
5. Schedule pins from anywhere using the Tailwind browser extension
Before pinning content you will want to install the browser extension for tailwind. This allows you to schedule pins from anywhere using Tailwind. The browser extension adds the tailwind icon to your browser’s bar making it easy to schedule content when you are browsing the web.
When you are on a website and you scroll over an image the tailwind icon will appear in the bottom left hand corner of an image. You can click on the icon and it will pull up the tailwind window allowing you to schedule a Pin to your Tailwind queue.
Finally it adds the tailwind icon directly in the Pinterest platform to make it easy to schedule content when browsing Pinterest.
6. Use Tailwind tribes to easily find niche content for your audience
Tailwind tribes is a great way to find other people’s content to share to your boards.
With a tribe you can add your content and it will show up in the tribe’s main feed. Each tribe will have its own rules set up by the tribe owner. Generally it is best practice to re-share more content than you add to a tribe.
There are two types of tribes you might join.
- Tribe by association
- Tribe by topic
First a tribe by association is one where you join a tribe based on who you know. It may be a group of friends and fellow bloggers, where you want to actively support each other by sharing each other’s content. Sometimes these tribes are not always on topic and not every pin is ideal for your audience.
I find that if you have to scroll multiple times before finding a relevant pin to share then it is not the best tribe especially when you want to spend the least amount of time possible to schedule out your Pinterest.
The second type of Tailwind tribe you can join is a tribe based on topic, which involves joining specific tribes in your niche. Generally most of the pins are in line with the content you share. This type of tribe is ideal to help you find great content to share quickly.
One great feature about Tailwind tribes is you don’t even have to have a paid account to join. For non paid accounts you are more restricted in how many tribes you can join and how many pins can be added to your tribes, but you can still reap the benefits of this great feature.
Check out these 7 powerful tailwind features to help schedule Pinterest quickly and efficiently!
7. Find related content easily with Tailwind’s Content Discovery feature (Extra Feature)
Tailwind’s content discovery feature is currently in Beta testing and you have to specifically request this feature to be added to your account. This is an extra feature that has an additional monthly cost.
Check out my review where I show you how to use this feature and find out whether I think it is worth it or not.
Here a some features that content discovery adds to your Tailwind experience:
- Add your favorite sites by selecting their RSS feed. It will show you a collective feed to easily share from your most visited sites which you can easily filter by most recent, trending or most popular.
- Content discovery adds a search feature when you can search your feed or the web by keyword.
- You can search for recommended content by boards. Select the dropdown menu and it will show you suggested content for that board. (First check your board insights to see which boards need content and then use this feature within content discovery to easily find content based on board topic.)
Tailwind is a great Pinterest scheduling tool that allows you to save time when scheduling pins for your blog.
My favorite Tailwind features:
- Set up Tailwind’s Smart schedule to pin your content at the most optimized times
- Use Board Lists and interval scheduling to easily schedule out your content
- Take advantage of Board Insights to know what to schedule and where
- Use Pin Inspector to repin your best content to group boards
- Easily Schedule from anywhere using Tailwind’s browser extension
- Tailwind Tribes allow you to easily share and re-share other people’s content by joining tribes related to your niche
- Bonus feature: content discovery makes it easy to find content from your favorite sites or find recommend pins by specific keywords or by board title.
Let me know in the comments below what is one of your biggest struggles when it comes to Pinterest?
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